Established in only 2009, U.K. women's wear line Missguided has quickly become one the region's most exciting brand for young, empowered woman, bringing fresh but accessible fashion to female consumers all over the world. In September, Missguided debuted its first collaboration with Playboy, at the Playboy Club London. The collaboration follows previous collaborations with artists like Pia Mia, Madison Beer and Nicole Scherzinger.
MIssguided's Rabbit Head-stamped collection is inspire female sexuality, self-confidence and female empowerment. Per the company, its partnership with Playboy invites a new generation of women "to liberate and empower themselves through their effortlessly sex yet wearable" clothes. Sixty-eight pieces in total and aligned under a singular mantra—"sexy is confidence"—the collection comprises cycling shorts, oversized tees, joggers and hooded sweats. See the full collection here.
Officially on sale September 25, Missguided celebrated its new line at the Playboy Club London,
with appearances from 2018 Bunny of the Year Emily Cassie
as well as a Bunny from the original 1960s Playboy Club London. Guests were treated to a casino games at Tale Bar, the Club's first-floor cocktail lounge, and got a first look at the line.